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The Location:

The Water Spa at the Viceroy was stunning, surrounded by Velati Candles that provided a very special touch.  The venue was divided into three different levels: first level had two glass suites that offered the “Backstage” experience of hair and make-up.   Suave Professionals ® and Babyliss PRO in conjunction with the amazing team from Rocco Donna Hair and Beauty Art, were in the house making everyone look beautiful.  On the second level, we had the main space, with pools delicately spread around the “floating library” that included the Fashion Lounge.  And finally, the third level had a  unique full bar that provided guests with a wide variety of exciting concoctions. 

The Water Spa at the Viceroy

The Entertainment:

The show started with a magical fashion show filled with Hispanic celebrities that “floated” over the various pools showing the latest trends for fall, styled by Irma Martinez and her team from Trendy Inc. The night was hosted by Telemundo’s very own Candela Ferro and Univision TV personality, Poncho de Anda. 

The Hair, The Beauty and The Fashion

Innovating technologies for hair and beauty were presented during the night.  Babyliss PRO showcased their professional lines of luxury hair dryers and superior professional styling tools, including dryers, straight­eners, curling irons, trimmers, and clippers.  DECLÉOR shared its fantastic serums and balms made from 100% natural, pure, active and preservative-free Essential Oil blends which pampered everyone just before getting  styled.  BECCA added its range of luxurious line of make-up products and collection of the finest brushes to give all of the guests the finishing touches for a sensational look.  And for the grand finale, the outfits shown during the night’s fashion show were thanks to the Aventura Mall, who provided looks fresh out of the runway for everyone to enjoy during Miami Hair, Beauty and Fashion 2010.

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It is here, the Miami Hair, Beauty & Fashion.  October 14th, 2010 will be a breakthrough, as this one-of-a-kind event will launch and open new boundaries for many Hispanic products in the American market.  It all will start with a pink carpet, in support of the Susan G. Komen for the Cure, many Hispanic celebrities will be walking and shinning as the flashing lights of the cameras capture the official launch of this event, which is to become, an annual sensation for years to come!

With global sponsors as Suave Professionals and Taca Airlines and under the production of Fashion Box Studio, this will be a forum where the latest innovations in the areas of fashion, beauty and hair will come together under one roof.    The Viceroy Spa in the Icon Brickell will be the staging for if first version where celebrities from the Hispanic community will walk down the catwalk with the latest fashion trends for this fall.

Stay tuned for our experience during this event.

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