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Archive for July, 2010

Very slow Monday, but to our surprise, we had a representative from InStyle Magazine visit our booths and had the chance to chat with her for a few minutes.  How fast time goes, as tomorrow is the last day of SwimShow.  But still we had a great time with our funny French neighbors from Pull In Underwear.

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Surprisingly, we had a great turnout on this sunny Sunday! So many potential buyers came knocking for a look-see and to check us out.  And we were happy to please.  All the way from Greenwich, Connecticut to Canada and Panama, Buyers were smitten by the delicacy and great craftsmanship found in our client’s lines.  We had the pleasure to have a Teen Vogue fashion market editor on site, ohhh la la!

After a long day of millions of hellos, we moved down to the gritty and tough part of the day, but somebody had to do it! The SwimShow Fashion Show!! Yes, one of our client walked down the runway in the astonishing Guilt. And guilty we were, of wanting every single suit that came down the catwalk, we were simply elated and flabbergasted at seeing so many great designs!

Waiting Like Little Girls for the Show to Start

The Fashion Show Program

And There it is, No. 205: Bijoux Beach

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Read all about it, Mandrake PR at the Miami SwimShow 2011.  What a great experience this has been, but let’s go back to the first official day of the show.  SwimShow 2011 opened with a bang, not only because it united over 150 international swimsuits lines and beachwear under one roof, but also because it gives the opportunity for so many new designers to showcase their designs in a major way.  We were located next to the ever kinky Frederick’s of Hollywood and True Religion.  After meet and greets with not only Sports Illustrated Magazine, who simply loved a variety of our wonderful suits, but with a couple of dozens of potential buyers, we were so ecstatic but tired as well.

That was not the end of it, the wonderful people from the Swimwear Association of Florida hosted cocktails and hors d’ oeuvres at the Savoy Hotel, where we were able to mingle with so many great people.  And if that wasn’t enough, we headed afterwards to dine at ever chic, Mr. Chow at the W Hotel.  Holy Cow, what a long day!

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SwimShow, here is Mandrake PR!

And the day is here! SwimShow 2011 was upon us and we were ready.  We actually build both booths from the ground up… well not from the ground up, but we did almost everything else.  Hours and hours after deciding in color schemes and designs, here it is, our client’s  SwimShow booths; and  they looked great.  Here are some images of our whole experience, starting from wall decoration to furniture selection and finally setting up the whole Spring/Summer collection.  Just take a glimpse and give us your comments!

And we couldn’t forget one of our team member’s B-day! Jenny Lewis’ special day was celebrated in a great and fabulous way that only Mandrake PR knows how, at Carpaccio at the wonderful Bal Harbour Shops.

Bijoux Beach crisp, luxurious in white

Great Images

Miami Baby! Hot Pink and Black

Able to squeeze some quality time to celebrate Jenny's B-day

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Model Caroline Albertelli & Model Nicki Zwiesler

Model Casting!!! We had great and wonderful girls walk for us.  We were smitted by two lovely girls, Nicki and Caroline.  They embodied perfectly the entire concept we had in mind, as they both were confident, strong, sexy girls.  So we had a lovely chat, opened a bottle of champagne and toasted, as we knew what a productive experience the SwimShow was going to be for Mandrake PR.  Cheers!

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Excited as samples of both Miami Baby! and Bijoux Beach finally arrive at our showroom.  Energies were high and we were ready to work hard during the following four days.  But first, goodie bags!! We had great gifts to give out, thanks to our friends from Uni K Wax, Planet Beach Tanning Salons and Just Breathe Yoga Studio!

It was a very long night but had a great time.  SwimShow Mandrake PR is in the House!

Goodie Bags

Miami Baby! and Bijoux Beach Arrival

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Fun and fearless women will soon take over the beaches of Miami as they strut and swagger in cutting edge designs by Miami Baby! beachwear . This London-based line has come to its source of inspiration, Miami, and will be making an appearance at this year’s Miami SwimShow for 2011, taking place at the Miami Beach Convention Center from July 17 to July 20, 2010.

The Var

The Miami Baby! collection encapsulates the essence of South Beach style, which is whimsical cool and functional.  As usual, Miami Baby! offers it’s signature seamless transitions from day to night with its complimentary dresses and outerwear. Miami Baby! is all about standout swimwear and dresses that emit authentic Miami style with global flair.

This Summer Miami Baby! offers another sizzling collection featuring signature style that’s all about well positioned cuts that accentuate and reveal just the right parts of a the body for a sexy chic look.

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